What is Virtual Reality?
As technology rapidly evolves, so too does our desire to be given the capacity to visualise experiences and possibilities..
that in the past weren’t able to be perceived – at least until the point that they actually occurred and experienced by the individual. Cue the arrival of VR.
Virtual Reality by definition is the emulation reality, meaning that the user gets to perceive an experience as being close to what may be actually occur in real life.
By now I am sure we have all seen the unfortunately humorous videos where VR headset wearing users, completely oblivious to their actual surrounds, get a little too involved in the VR scene that they are interacting with and ultimately end up face first on the ground. Here is one of my personal favourites:
All laughing aside, VR as a presentation tool is proving to be a powerful force in the Kitchen and Bathroom cabinetry sales industry. One particular Melbourne based KD Max user boasted his success rate of using VR on all of his new clients:
“I now convert every single one of my 3D drawings for new potential customers into a VR scene….with a conversion rate of at least 80%”
It’s astounding that simply placing a headset on a client, enabling them to spin around to see their kitchen of their dreams as a ‘reality’, can lead to 4 out of 5 customers giving the thumbs up to approve the go ahead of their project. The interaction of head movement corresponding to their positioning in the virtual environment increases the customer’s confidence – confidence that the interpretation of their wants and desires for their future project has been correctly translated by the cabinetmaker or designer.
Customer confidence is one of the primary concerns for any cabinetmaker & designer when quoting a job, with the concern that a quote priced too high will turn away a client who can’t visualise their design from a line drawing. By immersing your potential customer in a scene which closely resembles the project that are thinking of undertaking, VR all but guarantees landing the job as the customer is able to see the potential outcome of their investment. And hey, that 15% price difference between you and the old school cabinetmaker down the road is going to seem like nothing when your customer can actually visualise their new kitchen and see what they are getting for their money.
So what does all this mean?
Now you have the ability to blow your customer’s socks off by showing them 2D plans and elevations, 3D rendered images and get the knockout blow with a fully immersive 360 degree Virtual Reality scene. Your competitors really have no chance of getting that particular customer’s business once they have seen your arsenal of imagery produced from your KD Max.
The beauty of this VR module for KD Max version 6 is that the creation of a VR scene is done in a matter of minutes once the initial 3D render has already been made.
To learn more about Virtual Reality and KD Max, get in touch with us at info@cabinetsbycomputer.com
