Why You Should be Selling More and Building Less!

There should be no excuse for not selling more cabinet jobs

In order to have an accomplished business, you must have a laid-out process for how you make sales. This is no different for cabinet makers. What we’ve learned is that sales should be a continuous process, it’s not simply something that we do occasionally when we think that we need to find work.

Outsourcing can increase sales

There is no reason in today’s day and age, with outsourcing being as easy as it is, that you shouldn’t be taking advantage of it. With a few simple clicks you can order cabinet boxes online, or find resources that make it more efficient to do jobs. There’s just no excuse to have a hold up on your cabinet sales.

By continuously interacting and communicating with your potential customers to close sales, you are going to set yourself apart from the rest of the competition. The majority of salespeople do not interact with their customers in a way that presents a partnership. There is never a win/win situation for the customer. Generally, it just involves a price and a schedule and that’s the end game.

How many more sales would you be able to get if you could increase your capacity by 50 percent with no additional capital investment into your business?

If you had nothing but more time to sell and create your own sales funnel process where you were converting leads into customers with no worries about manufacturing strain, you could easily get your product out the doors. Outsourcing has never been easier or quicker. With the ease of shipping it has never been more accessible than it is right now. Ask yourself “How many more sales could I close, if I didn’t have to worry about capacity constraints?”

For most cabinet makers, capacity is hindering an increase in growth. However, if cabinet makers were able to outsource some or most of their manufacturing production, then some if not all their effort could be put into doubling their business through sales.

The Outsourcing Challenge

I challenge you to try and outsource 10 percent to 20 percent of your products. Visually gauge how you would go through this process. See if this would be a fit for your company and put some numbers to this process. How easy would it be to order, receive, and assemble the cabinets?

In other words, if you release some of the manufacturing strain and only had to receive the cabinet box components and assemble them on site, it should make your process much easier and at the end of the day it would reduce your risk and cost by a substantial amount. This would open the doors for you to have time to sell more cabinets.

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