How to Stand Out and Sell More

How do you navigate a market when demand slows or competition becomes fierce? What about when you simply want to grow your business?
We’ve gathered three simple recommendations to help you find your edge. While they may seem obvious, that’s what makes them crucial.

Push More, Not Less

If times get difficult, you may be forgiven for cutting spending. However, in the case of advertising, the reverse may be exactly what you need. Getting your name out into the market becomes even more important to put yourself top-of-mind.

Advertising on social media and emailing existing leads and clients is a simple step in promoting your business and increasing your prominence among your desired target audience.

Service and Support Become Your Number 1 Priority

While increasing your advertising can help you attract greater enquiries, being able to convert a greater number of leads into paying clients is a crucial factor in improving your performance.
Service and support is one of the most important factors in achieving this. Your manner, attitude and general behaviour go a long way in forming a positive relationship with your clients.
If you could convert just a few more of your potential clients, that’s potentially thousands of dollars in sales, repeat customers, and can contribute greatly to further word-of-mouth enquiries.

Add Something Exceptional to Your Offering

Not only is it important to convert more clients, but it also helps identify how you can add upsell opportunities to your existing clients’ projects. Finding a way to add something unique or even outstanding to your offering can greatly improve the “wow factor” for your client. An example of this is the many cabinet makers that have utilised KD Max to provide higher quality and realistic designs for their clients. Further to that, existing KD Max users have adopted the KD Max 360 add-on to present immersive panorama designs that allow clients to navigate an entire room on their phone or computer.

To summarise the above points, the important factor is to do MORE. Many businesses or people want growth but without making an effort. Growth doesn’t generally happen naturally. Step away from the status quo and look at how you could be improving your marketing, service, and offering. It’s the clearest way to find growth or combat a decline.